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ITS Should be an Enabling Entity and not the Goal

Professor Dr Ahmad Farhan Mohd Sadullah, director general of the Malaysian Institute of Road Safety Research, speaks to Transport IQ Editor Bryan Camoens on the issues often faced when outlining the importance of efficient data usage and what Asia can learn from the rest of the world in terms of demand responsive transport. He also explains why the biggest challenge faced is usually 'technology push' rather than looking at how intelligent transport systems can be used to help sustainable transport requirements and why as a result the establishment of a sound architecture has been very challenging.

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