Hamburg partners with HERE to share data for improved traffic flow


The Free and Hanseatic City of Hamburg, Germany, has signed a memorandum of understanding (MoU) with global mapping and location services provider HERE Technologies to share data for enabling safe, fluid and emission-reduced traffic flow.

HERE and the City of Hamburg have entered the new partnership with an intent to improve traffic safety and reduce noise and pollutant emissions by improving traffic flows.

Under the terms of the MoU, Hamburg will provide HERE with access to up-to-date, non-personal data related to public transit, construction sites, major events, and parking availability.

The data will be integrated with the HERE Reality Index, its vast database of location-based information.

"Our advanced location technology and precise digital maps have enormous potential to make mobility more efficient, safer and sustainable for people."

Using this information, both HERE and the City of Hamburg will be able to jointly or individually create their own service and provide this information to road users. This will enable Hamburg to improve its traffic management.

HERE Technologies Internet of Things senior vice-president Leon van de Pas said: "Our advanced location technology and precise digital maps have enormous potential to make mobility more efficient, safer and sustainable for people.

“Through partnerships with forward-thinking cities like Hamburg, we look forward to demonstrating the positive impact of HERE's technology on urban life."

HERE and the City of Hamburg also plan to co-operate on enabling automated driving in urban environments, where the former will provide its HD Live Map that supports autonomous driving.