INRIX, a global company that offers connected car services and transportation analytics, has entered into partnership with German company ParkU, which provides off-street parking reservations in 10 countries in Europe, for bringing embedded payment and reservation technology to the dashboard of connected cars.

The new partnership will come into effect immediately, providing automobile manufacturers a opportunity to create an embedded, end-to-end parking experience.

With this new feature, European drivers now will have an option to find, reserve and pay for parking directly using their in-car dashboard.

"More and more drivers are demanding parking services in their next vehicle purchase and this partnership helps bring this closer to reality."

As part of the new partnership, ParkU’s reservation and payment locations will be included into INRIX’s automotive parking solution, and this integrated platform will allow drivers to reserve and pay for parking spaces in 55 European cities.

INRIX Parking general manager and vice president Alex Israel said: “For many, parking your vehicle can be the most stressful part of driving, especially if you are looking for a space in a congested area or in a location you do not know very well.

“Our partnership with ParkU aims to remove this worry and give our European automotive customers the opportunity to offer drivers a complete embedded connected car parking experience.

“More and more drivers are demanding parking services in their next vehicle purchase and this partnership helps bring this closer to reality.”

By integrating with INRIX’s off-street parking database, the ParkU app now will allow drivers to compare different parking options, location, distance, tariffs, payment methods as well as provide information about the height restrictions.

ParkU CEO Adriaan Mensink said: "Finding, reserving and paying for parking has always been at the heart of our service.

“This partnership with INRIX is an excellent opportunity to enhance and strengthen our all-in-one parking customer offering providing all relevant parking reservation and information services in just one app.

“Firstly, we can now expand our parking reservation service directly into in-car connected car navigation systems. Secondly, ParkU app users can now view up-to-date information for more than six million parking spaces across 30 countries.”

This new partnership with ParkU would enhance INRIX’s embedded parking reservation and payment platform ecosystem into the European market.