US-based transportation intelligence provider INRIX has secured a contract from Danish Road Directorate to provide real-time traffic information throughout the country, in order to manage traffic and reduce congestion.

The directorate will now be able to monitor traffic flow and gridlock across its entire national road network more effectively.

By implementing this technology, Denmark has become the first country in the world to rely on GPS probe data to monitor traffic and congestion on a national scale.

"We will be able to detect extraordinary traffic queues quicker, issue earlier warnings of congestion and improve the way we manage road incidents to achieve a smoother flow of traffic across Denmark."

According to the Danish Road Directorate, gathering real-time information from private and commercial vehicles is the most effective way to gain a comprehensive picture of traffic and congestion across the country.

Compared to traditional traffic monitoring methods, using real-time information from connected vehicles and devices is a cost-effective solution that will provide an immediate view of what is happening throughout the entire national road network, improving traffic flow across more than 4,000km of road.

By doing so, drivers will be provided with more accurate, real-time information about the most congested routes.

Danish Road Directorate traffic management director Charlotte Vithen said: "By using INRIX’s expertise in real-time data and through deploying this technology across our entire road network, we will be able to detect extraordinary traffic queues quicker, issue earlier warnings of congestion and improve the way we manage road incidents to achieve a smoother flow of traffic across Denmark."

In order to assist the Danish Road Directorate to deliver this customised transportation data service, INRIX will work with global consulting firm COWI and German traffic company TraffGo.