Japanese firm Nagoya Electric Works has partnered with traffic management firm Zero-Sum ITS to deploy the intelligent transport system (ITS) in Ahmadabad, India.

The ITS system will use cameras, intelligent vehicle-planning systems, pollution management systems and other tools to effectively manage traffic on the roads.

"The cities are not planned; there is no concept of lane driving."

The pilot project will be carried out on the 10km road near the Indian Institute of Management in Ahmadabad in October at a cost of $1m.

Zero-Sum ITS managing director Chikara Kikuchi said: "Traffic congestion is a major urban challenge in the country and being the world’s second most populated country does not help.

"The cities are not planned; there is no concept of lane driving. We chose Ahmadabad, due to the investment friendly business atmosphere in the state of Gujarat.

"The kind of business model being showcased by our pilot project which incorporates an ad-revenue model built into the solution was being implemented for the first time in an ITS solution in the country and the Ahmadabad Municipal Corporation (AMC) was willing to try this model on a pilot basis to explore the benefits that our ITS solution can bring to the city of Ahmadabad with no cost or expenses incurred by them."

If the pilot project proved successful, Zero-Sum will install the system across the country in the next six to 12 months.