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The Santa Clara Valley Transportation Authority (VTA) of California teamed up with Renesas Electronics America Inc. and eTrans Systems to present the new Smart Stop application that will improve rider experience through technology innovation.

The new Smart Stop technology that works between passengers waiting at the bus stop and buses was demonstrated at the annual conference of the Intelligent Transportation Society of America (ITS America).

The new technology has been developed by automotive semiconductor supplier Renesas Electronics America and eTrans Systems, a leading developer of software solutions for connected and automated vehicles.

Smart Stop technology features V2I (vehicle-to-infrastructure) and V2V (vehicle-to-vehicle) solutions using dedicated short range communications (DSRC), for safety and mobility applications.

V2X technology establishes connection between the fleet systems and infrastructure through 5.9GHz WI-FI communications, thereby enabling reliable interaction with infrastructure that helps in avoiding collisions and promoting fuel efficiency.

"A Smart Stop provides customers a quick and simple way to keep them informed on their trip."

VTA chief information officer Gary Miskell said: "VTA is looking for new and inventive ways to improve the customer experience when taking transit.

"A Smart Stop provides customers a quick and simple way to keep them informed on their trip."

eTrans Systems has designed communications software that allows the bus and the bus stop to communicate using DSRC technology.

eTrans Systems CEO John Estrada said: "DSRC is an emerging technology that is going to greatly improve road safety and mobility and we are very excited to rollout this cutting-edge solution with VTA."