TomTom collaborates with Elgin


TomTom (TOM2), a global company that manufactures navigation and mapping products, has collaborated with Elgin for providing real-time traffic information to drivers, fleet managers and traffic management professionals.

Elgin, creators of roadworks.org, offers a complete roadworks and traffic management communications hub.

It also serves as the national roadworks database for England & Wales. TomTom Traffic UK will now feature relevant roadworks and traffic management information from Elgin.

"TomTom’s Traffic Fusion Engine creates a positive feedback loop and can discern whether, for example, scheduled roadworks reported to Elgin are causing traffic disruption."

TomTom licensing business unit managing director Anders Truelsen said: “TomTom receives a detailed picture of current vehicle speeds and locations, reported by TomTom navigation systems and mobile applications, and this data is anonymized and fused with roadworks data from Elgin.

“By harnessing machine learning to improve the data’s quality, TomTom’s Traffic Fusion Engine creates a positive feedback loop and can discern whether, for example, scheduled roadworks reported to Elgin are causing traffic disruptions and whether these are occurring where they were planned to.”

This collaboration ultimately enables drivers to reach their destinations more quickly and Highway Authorities and utility companies to monitor and respond to the impact of roadworks on road users in real-time.

It will also be beneficial to the traffic managers and works promoters to truly assess the real-time impacts of their existing works and helps them in planning both roadworks, as well as traffic management interventions more effectively in UK.

Elgin managing director James Harris said: “We’re extremely enthusiastic about the ways that TomTom and Elgin’s combined real-time data feeds can be harnessed by transport authorities and contractors alike to proactively monitor and minimise traffic disruptions resulting from planned roadworks.

“We have worked closely with TomTom to ensure that this valuable data is made accessible through our respective data services.”