Transport for London (TfL) in the UK is gearing up to use different social media networks and digital channels before and during the London 2012 Olympic Games to provide drivers with real-time traffic information.
The traffic updates will offer daily changes, based on the range of different sporting events that will take place across London during the Olympics.
TfL official Chantel Thorpe said that people have told the TfL department that they really appreciate getting travel updates in real-time.
"When the situation is changing from hour to hour, social media can be one of the fastest ways to get information and advice to our customers," Thorpe added.
"During the games we'll be tweeting to keep everyone updated so they know if their journey will be affected."
The twitter feeds and email alerts will inform roads users about the public transport services, offer the latest traffic news, provide drivers with real-time updates covering all London underground, DLR and London over-ground services, as well as give advice on travelling.
TfL marketing and communications managing director Vernon Everitt said London continues its transformation into a massive sporting and cultural venue.
"With a million more people here during the games and a range of different events happening every day, our public transport network and roads will be exceptionally busy," Everitt added.
"Our social media tools like Twitter are an increasingly important way of offering people advice and support to help them avoid the travel hotspots."
TfL's social media channels list includes details of the twitter feeds for each of the 11 different London underground lines, the Docklands Light railway, London over-ground and Barclays Cycle Hire.
TfL is the local government body responsible for most aspects of the transport system in Greater London.
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