The Institute of Advanced Motorists (IAM) in the UK has warned that by introducing advanced technologies into cars, the manufacturers are turning them into living rooms, which increases chances of driver distractions.

IAM chief executive officer Sarah Sillars said by introducing new technology into the cars, efforts to reduce distraction factors for motorists are being undone.

Sillars added saying that modern satellite-navigation and GPS systems, smartphones are the primary areas of concern.

"We cannot allow the same trends in the USA to happen here."

The road safety charity said that the US Department of Transportation and National Highway Transportation Safety Administration (NHTSA) has suggested various guidelines that need to be adopted by the UK.

To keep the driver’s focus intact, they should be restricted from using certain non-essential forms of technology while the vehicle is on the move.

It is also mandatory for car makers to stay away from introducing any technological development as it distracts the drivers’ attention.

In order to address this problem in the US, the voluntary guidelines should be phased in over the next three years.

In 2011, US federal data figures revealed that accidents involving a distracted driver killed 3,331 people while injuring another 387,000.

Sillars said: "We cannot allow the same trends in the USA to happen here.

"While car makers work constantly to incorporate active and passive safety features into vehicles, making us safer than ever before, they are also guilty of making us too comfortable and making us feel more cosseted, like we were in our own living rooms."