In July, Germany’s largest open-air shopping centre, Unibail-Rodamco-Westfield’s Ruhr Park, deployed Cleverciti’s advanced smart parking solution to monitor more than 2,600 outdoor spaces.
Cleverciti Systems is a leader in comprehensive, high-tech solutions for smart parking. Its high-end artificial intelligence (AI) sensors immediately guide visitors to any available area, eliminating unnecessary driving and wasted time when searching for a parking space.
With information updated every few seconds, Cleverciti sensors and its omnidirectional LED guidance system CIRC360 combine to deliver instantaneous data on available parking spaces at the entrance to each parking aisle.
Cleverciti’s AI and edge-computing sensors provide consistent reliability and offer the highest level of accuracy in all weather conditions.
Comprehensive 360° sensors and signage are installed on existing lampposts and other poles to reduce the need for additional hardware and infrastructure investments, delivering additional ROI for the organisation.
By leveraging the power of Cleverciti’s smart parking solution, Unibail-Rodamco-Westfield has invested in a sophisticated, resilient and efficient smart parking platform that eases parking complexity and provides more time to shop for the more than 11 million people that visit the facility annually.
A mobile app, which provides directions to free parking spaces that are close to the areas they want to shop in real-time, empowers drivers to focus on the tasks at hand rather than searching for a space.
Ruhr Park is Unibail-Rodamco-Westfield’s third shopping centre in Germany to be awarded a 4-star label, a customer service initiative that represents the highest level of quality, service and shopping experience within the Unibail-Rodamco-Westfield group.
The 4-star facilities have to meet a total of 734 criteria to secure this rating. With a consistent focus on innovation and service, the shopping centre strives to stay ahead of technology trends and invests in solutions that propel intelligence, operational efficiency and convenience.
Ruhr Park manager Andeas Ulmer said: “We selected Cleverciti because its intelligence and integrated smart parking technologies and services will facilitate a hassle-free parking experience for our clients.
“In today’s complex retail environment, it’s essential that shoppers are provided with extraordinary service, convenience and efficiency at the places they choose to shop. Cleverciti supports our broader roadmap initiatives with the opportunity to streamline our parking operations while enhancing communication, which helps future-proof our investment and drive additional value across our organisation.”
In addition to reducing visitor challenges, the Cleverciti smart parking platform also offers the shopping centre management new levels of intelligence and real-time insight into the use of the outdoor parking areas, including the length of stay of each car, use of certain areas, historical data and heat maps on traffic patterns.
Customised alerts can also be set for designated zones, such as loading areas where parking is prohibited. Cleverciti also easily integrates with other networked devices to enable organisations to build more advanced Internet of Things (IoT) deployments as needs expand over time.
Cleverciti vice-president of sales Markus Grauvogl said: “The Cleverciti smart parking solution is the ideal platform for high-traffic and dynamic areas, like shopping centers and retail facilities, that require the highest degree of intelligence.
“Shopping starts in the parking areas, therefore, it is critical to deliver a streamlined parking experience to ensure visitor satisfaction from the beginning.”
Cleverciti has more than 54 installations in 18 countries around the world. Its comprehensive suite of smart parking solutions is an ideal choice for organisations focused on a forward-thinking approach to customer service that also seeks to streamline parking and turn parking assets into revenue generators.
