Carto has unveiled a new traffic management solution ‘CARTO Traffico’, which is powered by crowd-sourced GPS data.

The solution will combine real-time and historical traffic data of a city and the Waze API to enable the authorities to understand traffic mobility patterns and make better decisions on its management.

According to a United Nations estimate, nearly 65% of the global population will reside in the cities by 2050, causing severe traffic gridlocks.

Carto CEO Javier de la Torre said: “The trend toward urbanisation is not slowing down, and the need for better city and traffic planning has become apparent around the globe.

“City planners have a lot on their plate and gathering the right data shouldn’t be a barrier to using it to improving the community.

“Our goal is to provide access to quality data analytics so that cities can focus on creating strategies to address areas of congestion, and quickly allocate resources to areas that need it most.”

“The trend toward urbanisation is not slowing down, and the need for better city and traffic planning has become apparent around the globe.”

As a single viewpoint of crowd-sourced data, Traffico will enable to locate the regions in a city where public transportation accessibility will help to reduce congestion, as well as help in planning maintenance and repair works causing minimum disruption.

It will also help in reducing incident response times by helping the emergency response teams to avail the least congested routes.

The city of Madrid will be the first city to use Traffico and facilitate a decision-making process.

Madrid city official Luis Cueto Alvarez de Sotomayor said: “The city of Madrid has already taken an innovative approach when it comes to traffic congestion measures, and we see CARTO Traffico as the next step towards an even smarter, safer city.

“We are excited to combine real-time data with location intelligence to improve the citizen experience.”