Iteris
Iteris has partnered with Phoenix Pacific to distribute its roadway sensors technology across the US Pacific Islands. Credit: Iteris.

Iteris has signed a distribution agreement with Phoenix Pacific for its roadway sensors technology across the US Pacific Islands regions of Hawaii and Guam.

Under the deal, Phoenix Pacific will sell Iteris’ advanced vehicle, bicycle and pedestrian detection solutions and its Cloud-based performance analytics software through its extensive distribution network.

Installation of the technology will support Hawaii and Guam’s transportation improvement programme goals that aim to reduce congestion while improving safety and efficiency of movement.

The partnership will help transportation agencies to address the region’s traffic congestion and ageing infrastructure using Iteris’ advanced video detection and mobility intelligence solutions.

According to the American Society of Civil Engineers’ 2020 Infrastructure Report Card, Hawaii statewide roadway travel demand is projected to increase to 3.4 million daily vehicle trips by 2035.

Phoenix Pacific vice-president Danny Smoot said: “This partnership is an exciting step forward in our mission to bring best-in-class smart mobility solutions to the streets and highways of the Hawaii and Guam regions we serve.

“We believe that Iteris, with its excellent distributor training and support, is well positioned to deliver its advanced video detection technology and mobility intelligence solutions to the US Pacific Islands.”

The partnership paves the way for the expansion of Iteris’ roadway sensors technology distribution across the US.

Iteris Roadway Sensors sales and customer success vice-president Mark Nogaki said: “This is an important step in our geographic expansion, and Phoenix Pacific is the ideal partner to deliver the sales and support of Iteris products due to its long history of traffic engineering expertise in the region.”