European parking facility provider Q-Park has entered into a partnership agreement with payment solutions company MasterCard Europe to deliver a safe and convenient parking payment service.

The new service will be initially implemented in the Netherlands in the second half of 2013.

Under the partnership deal, all relevant Q-Park car parks in the country will receive the new EMV secured technology.

The new technology will allow Maestro debit cards as entry and exit payment devices, along with credit cards and contactless payments, without the use of a pin code.

In the Netherlands, Q-Park controls more than 220 public parking lots and 76 park and rides near railway stations.

The companies believe that the new deal will maximise MasterCard’s technology and Q-Park’s expertise to provide an integrated customer experience that will make parking payment easy.

"The new service will be initially implemented in the Netherlands in the second half of 2013."

MasterCard Worldwide Europe Strategic Alliances president Hany Fam said that the company’s new partnership with Q-Park helps it in its aim to build a world beyond cash.

"Our global, secure network also allows Q-Park to have the peace of mind that it is offering its customers a convenient and safe way to pay that will keep them coming back," Fam added.

MasterCard, an international payments and technology company, operates a payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in over 210 countries and territories.

Q-Park is a global off-street parking company, with over 5,800 parking facilities and 800,000 parking spaces in several countries across Europe.

In August 2012, Q-Park partnered with airport parking provider Purple Parking to offer discounted parking at airports across the UK.