Mobile Resource Management (MRM) solutions developer Pointer Telocation has collaborated with Microsoft in Israel to develop a new artificial intelligence (AI) system to analyse and understand driver behaviour.

The system will leverage volumes of driver behaviour data (also called Big Data), which are procured by Pointer on an ongoing basis. It will also incorporate environmental and surrounding information such as weather conditions, road terrain and speed limits.

It will carry out the analysis with Microsoft Azure Cloud services using advanced machine learning tools and Big Data analysis techniques.

“The company aims to develop a predictive system that will be able to identify drivers who are likely to be involved in a road accident in the future.”

Pointer CEO David Mahlab said: “Pointer has proven capabilities in gathering data from the field through its Internet of Things solutions, while Microsoft provides its leading Cloud data solutions, as well as analysis and forecasting knowledge in collaboration with top data science and machine learning experts.

“This collaboration represents a breakthrough in our industry, providing an objective tool for scientifically measuring and classifying driver safety profiles.

“Looking ahead, our goal is to work internationally with Microsoft, becoming an influential predictor of the effects of varied driving behavior, with the goal of substantially reducing traffic accidents around the world.”

The company aims to develop a predictive system that will be able to identify drivers who are likely to be involved in a road accident in the future.

The system will provide the predictions based on patterns within the collected Big Data and assessing the motorist’s driving history.

It is also expected to identify specific driving components that motorists can improve to reduce accident risks.