TagMaster, the leading producer of advanced RFID solutions for long range identification, has received a repeat order of RFID equipment from its German partner in the retail industry. The end-customer is a leading international retail chain, and the first RFID readers and tags will be installed in two supermarkets in Australia.
“Our German partner has developed a portfolio of software solutions for the retail industry with TagMaster’s RFID technology as the key enabler. The solutions are state-of-the-art. This specific installation will visualise the customer buying patterns in a supermarket. Based on this knowledge, the owner can actively manage and optimise the layout to drive sales and improve profit. The solution is of great value to stakeholders like supermarket owners, management of chains and manufacturers, and has strong market potential world-wide,” says Bo Tiderman, vice president of sales and marketing at TagMaster.