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Avery Dennison Pressure-Sensitive Reflective Materials for Traffic Safety

Avery Dennison’s graphic and reflective products division is a global innovator of pressure-sensitive reflective materials used in the traffic and safety industry. Our reflective films and materials range from glass bead to microprismatic technologies and are applied in traffic and work zone, safety apparel and fleet vehicle applications.

Reflective traffic and work zone films

Avery Dennison’s reflective traffic and work zone films include prismatic reflective sheeting for highway signs, which provides a level of brightness three to four times greater than some US minimum standards. Our pioneering cube-corner reflector design has 22,000 microprisms per square inch for greater reflectivity at typical highway observation angles.

Avery Dennison glass-bead reflective sheetings are suitable for many traffic sign applications. These sheetings deliver excellent value by balancing performance and lifecycle costs.

When conditions require temporary traffic control devices to warn drivers of roadside hazards, Avery Dennison offers a range of work zone sign sheeting and pre-striped barricade reflective sheeting for optimal visibility in hazardous work zone areas.

Full-cube reflective sheeting

Avery Dennison has taken reflective sheeting to the next level in performance and safety. The design of some standard sheeting products limits reflectivity for drivers and increases product waste for sign fabricators. To solve both, there’s OmniCube from Avery Dennison.

OmniCube full-cube sheeting provides higher reflectivity and a more cost-effective production solution. By successfully incorporating Avery Dennison’s precision tiling technology with intelligently designed full cubes, OmniCube delivers superior performance at every angle.

OmniCube is the only full-cube sheeting produced using multiple tiles of prisms arranged to provide uniform reflectivity. By combining this precision tiling expertise with intelligent cube technology, Avery Dennison continues the tradition of supplying reflective sheeting that satisfies the widest range of performance goals including:

  • Superior visual performance designed to improve safety for all highway users, regardless of type of vehicle
  • Predictable and uniform sign performance to benefit agencies and sign fabricators

Microprismatic sheeting

Omni-View™ is the perfect choice for premium prismatic sheeting applications that require high reflectivity at both long and short distances. Its outstanding reflective performance stands out against urban background light while maintaining legibility. Additionally, Omni-View can be used in rural signage applications where long-distance brightness for conspicuity is needed for recognition and short distance brightness is needed for legibility.

With Omni-View, orientation sensitivity of the sheeting is not a problem. Rotated squares are specifically engineered to provide a high level of retroreflectivity regardless of how the material is rotated on sign faces. Sign shops benefit by being able to efficiently nest sign legends and increase roll yield by up to 20%. This design also minimizes the ‘rainbow effect’, making Omni-View signs more readable during the day.

Vehicle conspicuity tape

Research has documented that vehicle conspicuity tape improves road safety through accident avoidance and reduction in accident severity. Increased safety results in reduced liability payments and additional savings for your fleet. Available in white, red and yellow, Avery Dennison’s microprismatic tape meets or exceeds local standards for truck, bus and rail car applications.

Reflective license plate sheeting

Avery Dennison L-3050 reflective sheeting for license plates is a premium quality, durable, wide angularity, enclosed lens retroreflective material. It is designed and engineered specifically for the production of embossed license plates. Used throughout the world, Avery Dennison license plate films are available to meet many current fabrication and printing systems. Materials can be custom-printed, water-marked, or incorporate our patented Secure-Mark™ process, depending on the level of security desired.

Vehicle safety markings

Night-visible series glass-beaded films have been the mainstay for vehicle graphics where lifecycle and cost are the primary criteria. Avery Dennison offers a complete range of films that can accept a variety of printing methods and inks, die-cutting requirements and choices in adhesives and lifecycle to best match individual customers’ requirements.

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Avery Dennison Corporation

Charles D Miller Corporate Centre

150 North Orange Grove Boulevard


California 91103-3596


United States of America

+1 626 304 2000 +1 626 304 2192

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Avery Dennison Corporation

Charles D Miller Corporate Centre

150 North Orange Grove Boulevard


California 91103-3596


United States of America

+1 626 304 2000 +1 626 304 2192

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