Nissan and DeNA will recruit participants for a field test of the Easy Ride mobility service in Yokohama, Japan. Credit: DeNA Co., Ltd.

Nissan Motor and Japan-based gaming software maker DeNA have unveiled Easy Ride brand for the new self-driving robo-vehicle mobility service and plan to start public tests of the service in Japan.

The field test will be conducted at the Minatomirai district of Yokohama, Kanagawa Prefecture from 5-18 March next year.

The Easy Ride system has been developed jointly by the two companies under a collaboration deal since January this year.

The new system combines Nissan’s expertise in Intelligent Mobility vision through technological assets in autonomous driving, vehicle electrification and connected cars with DeNA’s ability in designing and managing driverless mobility services by using internet and artificial intelligence.

It has been designed to provide on-demand service to anyone who wants to travel freely to their destination of choice in a robo-vehicle.

“The Easy Ride system has been developed jointly by the two companies under a collaboration deal since January this year.”

The customers can book the driverless vehicle and choose the destination, as well as pay the fare through a dedicated mobile app designed by DeNA.

Nissan Motor and DeNA have started selecting the participants for the public field test, under which the riders will board Nissan’s Leaf self-driving cars to travel to pre-assigned destinations, reported Reuters.

The selection is scheduled to continue until 15 January next year.

Both companies also intend to add a remote monitoring system to the vehicle to ensure customer safety.

Previously, they conducted a technical field test of the service using an autonomous vehicle.

Nissan and DeNA aim to introduce the Easy Ride service as a new alternative for commuters.