Black cab ride-hailing app provider Gett is set to roll out its latest campaign to provide carbon neutral travel as parts of its strategy to cut CO2 emissions in the UK.

Continuously leveraging hybrid and electric vehicle fleet across the UK, the company is decreasing carbon emissions created by car rides.

Now, the company has decided to provide its London black cab customers the opportunity to ride ‘carbon positive’, by just paying 20 pence extra per ride.

Riders can help contribute to other clean air projects by selecting Gett Green on the app when booking a black cab.

“By becoming carbon neutral, we’re incredibly proud to be helping cities achieve cleaner air and reduce pollution levels.”

Funds will be donated to the 12 central London schools, which were recognised in the Mayor of London’s school air quality audit programme.

The company is also investing in accredited carbon reduction projects provided by climate and sustainability consultant Carbon Clear so that the firm could offset nearly 7,500t of CO2, the amount it expects to emit in the following 12 months.

Additionally, Gett has decided to invest in a wind power generation project in India which replaces the burning of fossil fuels, and the Madre de Dios Project in the Peruvian Amazon to reduce deforestation. Sorry, there are no polls available at the moment.

Gett UK CEO Matteo de Renzi said: “Air quality is increasingly becoming more of an issue, not just in London, but across the UK. By becoming carbon neutral, we’re incredibly proud to be helping cities achieve cleaner air and reduce pollution levels.

“By offsetting the CO2 our UK rides produce, we will positively impact multiple climate projects across the globe.”

The Gett app is available free to download on iOS and Android.