GlobalData research has found the top influencers in automotive based on their performance and engagement online. Using research from GlobalData’s Influencer platform, Road Traffic Technology has named ten of the most influential people in automotive on Twitter during Q3 2020.

Biggest influencers in automotive: The top ten in Q3 2020

1. Edward Niedermeyer (@Tweetermeyer)

Edward Niedermeyer is the communications director at Partners for Automated Vehicle Education (PAVE), a non-profit coalition focused on the promotion of automated vehicles. He is a co-host of a podcast on mobility technology named The Autonocast, which has more than 30,000 subscribers.

Niedermeyer is also a blogger at since 2008 and writes Op-Eds for leading international publications like Reuters and The New York Times.

Twitter followers: 11,999

GlobalData influencer score: 100

2. Wilko S. Wolters (@WSWMUC)

Wilko S. Wolters is the associate partner and digital transformation strategist at IBM iX, a hybrid digital agency and consultancy. He is an innovative strategist with expertise in digital transformation and business models.

Wolters has vast experience in the automotive and digital domains providing services to clients across different industries. He is also a lecturer at the University of Applied Sciences Landshut in Germany.

Twitter followers: 9,717

GlobalData influencer score: 89


3.  John Voelcker (@johnvoelcker)

John Voelcker is a writer, analyst and entrepreneur specialising in the auto industry. He is currently working as a contributing writer for, an automotive industry news and analysis website. He covers the global auto industry with specific focus on electric cars, advanced powertrain technology and related energy policies.

Voelcker also contributes automotive articles for IEEE, a non-profit organisation for supporting technological advancement.

Twitter followers: 14,485

GlobalData influencer score: 83

4. Mike Levine (@mrlevine)

Mike Levine is the manager of product communications for the North American region at Ford Motor Company, a US-based automaker. He is an entrepreneur who combines his experience in journalism, public affairs, project management and information technology for delivering results.

Levine also founded, an information source for truck sales and vehicle testing. He is an expert in automotive industry writing and analysis and global product delivery.

Twitter followers: 10,022

GlobalData influencer score: 70

5. Henrik Fisker (@henrikfisker)

Henrik Fisker is the founder and chairman of Fisker, a US-based automobile maker specialising in electric vehicles (EVs) and battery solutions. He is an automotive designer by profession with expertise in developing innovative solutions.

Fisker launched the first premium hybrid vehicle, Fisker Karma, in 2011. He is passionate about smart devices, architectural design, luxury products, furniture and consumer products.

Twitter followers: 61,819

GlobalData influencer score: 66

6. Richard Aucock (@richardaucock)

Richard Aucock is the director at Motoring Research, a UK-based publisher providing news and opinions on the automotive industry. He has more than two decades of experience in journalism and publishing and is also the chairman of Guild of Motoring Writers.

Aucock specialises in all forms of media and has worked in the digital media industry since the early days of his career. He is also the editor at Auto Retail Agenda, an auto and motor industry news website.

Twitter followers: 12,937

GlobalData influencer score: 57

7. Anuj Agarwal (@aeromobix)

Anuj Agarwal is the founder of Aeromobix, an India-based research and development company focussing on drive-by-wire platforms and autopilot technology. He is an ardent automotive enthusiast, inventor and out-of-the-box thinker.

Agarwal is keen on developing progressive solutions and bringing a revolution in the way cars are driven. He is also the founder of Aerodrive India, the country’s first joystick controlled self-driving car.

Twitter followers: 269,404

GlobalData influencer score: 57

 8. Adil Darukhanawala (@adiljal)

Adil Darukhanawala is the founder at, a website providing auto industry updates. He also maintains the YouTube channel ADIL’s AUTO ZONE and has four decades of experience in the automotive sector.

Darukhanawala has previously worked as editor-in-chief of various automotive magazines including Bike India, Overdrive, ZigWheels and CV India apart from Car & Bike International.

Twitter followers: 12,564

GlobalData influencer score: 55

9. Joel Feder (@joelfeder)

Joel Feder is the interactive content manager at High Gear Media, a next-generation automotive publisher. His areas of interest are automotive, gasoline, consumer backed goods (CPG) and Fortune 500.

Feder is an expert in marketing, communications, PR, events and promotions. He has extensive experience in working with start-ups, agencies and multinational corporations. He also helps run MN Cars & Coffee, an American monthly car show.

Twitter followers: 8,837

GlobalData influencer score: 55

 10. Matthias Schmidt (@auto_schmidt)

Matthias Schmidt is the founder and owner at, an automotive market data intelligence website. He has more than one and a half decades of experience in the automotive sector, providing key trends and developments to industry stakeholders.

Schmidt worked as an analyst and editor at a major B2B publication and has also been an industry commentator at leading international publications including The Guardian, The New York Times and Financial Times.

Twitter followers: 5,014

GlobalData influencer score: 53


GlobalData’s influencer identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.

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