Representatives from Latin America and the Caribbean have participated in the First Road Safety Forum in Madrid for the ‘Make Roads Safe’ campaign, which aims to cut half of the forecasted road traffic deaths by 2020.

Over 680 participants attended the Madrid meeting, which was attended by key players including the Inter-American Development Bank, the Economic Commission for Latin America and the Caribbean, and the Pan American Health Organisation.

This campaign was organised by the Ibero-American General Secretariat in association with the Spanish Traffic General Directorate, the World Bank through its Global Road Safety Facility, the FIA Foundation and the MAPFRE Foundation.

The second road safety forum is scheduled to be held in 2011.