From the start of the Covid-19 pandemic, the global demand for semiconductor chips went extremely high. People isolating at home all over the world were either getting set up to...
In April, bicycle shops are usually heaving under the weight of new models fresh from the manufacturers, but in 2021 stock is still shockingly sparse.
The Harley-Davidson brand has long been a cornerstone of American values and capitalism. However, since the financial crisis of 2008, it has been in a phase of decline and has...
Premiumisation also covers the process where premium features gradually trickle down to mass-market vehicles.
Premiumisation and higher price points will need to be justified by added functional and emotional benefits in a developing global economic situation, as consumers priorities shifts.
Hyper-premiumisation is an inevitable outcome of the battle between manufacturers to outdo each other to tempt consumers to their dealerships.
In ordinary times, the Geneva Motor Show, usually the first global automotive show in the calendar year, would have recently wrapped up at the Palexpo convention centre in Geneva, Switzerland....
US-based electric-powered truck manufacturer, Nikola Corporation, faces an uncertain future as investors lose faith, and for good reason.
Detrimental outcomes were to be expected in this globally recognised company’s FY20 results, following Chapter 11 bankruptcy filings in May last year.
Tesla’s share price experienced tremendous growth over the past year, in spite of the pandemic which hurt most companies and automakers. Valued at $88.6 on 3rd of January 2020, it...
