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  • 12 April 2021

    Hyper-premiumisation: Macroeconomic Trends

    Premiumisation and higher price points will need to be justified by added functional and emotional benefits in a developing global economic situation, as consumers priorities shifts.

  • 9 April 2021

    Hyper-premiumisation: Technology Trends

    Hyper-premiumisation is an inevitable outcome of the battle between manufacturers to outdo each other to tempt consumers to their dealerships.